When I received information about a blog tour for We’re in This Boat Together, I had ambivalent feelings. I jumped at the chance to review a non-fiction book. But I had learned about the four living generations in a presentation at work about marketing to these generations. I found the presentation dry and boring.
However, I enjoyed the book. We’re in This Boat Together is about four employees at Handover Corporation who are on a white-water rafting trip for team building. They all work in the IT department. All of them belong to a separate generation: the Silent Generation (1925-1942), Boomers (1943-1960), Generation X (1961-1981), and Millennials (1982-2002).
Written by Camille F. Bishop, PhD, this book reminds me of the books written by Ken Blanchard. If you’re not familiar with the name, Blanchard wrote The One Minute Manager with Spencer Johnson, author of Who Moved My Cheese? Both books are renown in their ability to communicate a message on business. Bishop does a wonderful job using stories to illustrate a lesson. Bishop has joined the ranks of Johnson and Blanchard–gifted writers who are able to show instead of telling. There is so much information we are expected to learn that Bishop’s method of explaining the generational differences is effective and will make a great impact on the way companies are run. This isn’t just a book. It’s a window into understanding others and a vital aide for every company.